CAMP is a family experience store with a first location in Manhattan on 5th Avenue opening this fall at City Point mall in Downtown Brooklyn.  Built to engage and inspire kids and their parents, CAMP combines merchandise, play and media throughout its stores.  CAMP will include a Canteen and a theatre for performances and workshops for kids ages 1-12.

CAMP switches the theme of its stores every 3-4 months from BaseCAMP (a nod to a New England summer camp) to Cooking CAMP (a journey of food from farm to table). The space featuring 12,000 square feet and will open in November.