To celebrate his landmark 1996 debut album, Reasonable Doubt, Jay-Z and Roc Nation are bringing an exclusive two-day pop-up activation to New York City —and one of the locations will be in DUMBO. Perfect for parents who want to tap into some 90s nostalgia or share a piece of NYC music history with older kids, the experience is supposed to revisit the music, memories, and cultural era that launched Jay-Z’s career.
Event Details
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When: Thursday, June 25 & Friday, 26, 2026
- RSVP details will be shared on Monday, June 22
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Where: DUMBO, Brooklyn (with a simultaneous activation in Lower Manhattan)
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Cost: Free to the public
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The Experience: An interactive, immersive homage to the legacy of Reasonable Doubt.
While Roc Nation is keeping the exact features of the pop-up under wraps ahead of the opening, fans are encouraged to register online to get the latest updates, RSVP details and specific location announcements.
